People often focus on what they believe will lead to a certain outcome instead of the outcome itself. This is because it’s usually easier to achieve the surrogate goal than the real one. Surrogate vs. Real Goal: Twitter followers vs. influence Landing page conversions vs. sales Getting national press vs. building a successful company Many…Keep Reading
When you read a book matters as much as what you read
Published Jan 11, 2014 Anyone who has read the same book twice knows that timing is everything when it comes to books. I recently re-read the 4-Hour Workweek, and the difference was night and day. The first time I read it, I was 16. I only read the first half, and what I did read…Keep Reading