Designer, artisan, entrepreneur, husband.
In 2015, I founded BaseLang, which offers unlimited one-on-one Spanish tutoring online. We teach thousands of students every month and employ over 400 people. It was launched after filming a documentary where I became conversational in Spanish in a month. I later learned Portuguese and French.
But at my core, I am not a linguist. I am a designer.
So starting six years ago, I dove into craftsmanship with the same intensity as I previously had language learning, becoming a leather artisan, shoemaker, and fashion designer in the process.
We live in a world where, every year, things seem to be made cheaper, uglier, less durable, more soulless. Corners are cut, even by the luxury houses who are supposed to represent true quality, but instead line their bags with nylon.
The things that I wanted to buy, I could not find. I had to make them myself.
So in 2025 I began working on my brand, Grooms Standard, investing heavily in the product. No cut corners, no ‘good enough’.
Heirloom quality, timeless beauty, immediate comfort. For men who hold themselves to a higher standard.
We launch pre-sales for our first drop this fall, shipping in time for Christmas. Get updated.
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Here are some fundamental principles I have found true that I live by.
I live in London. I previously lived in Lisbon for six years and Medellín, Colombia for four years.